Helping
customers find the perfect alternative medicine and advice with a visitor
focused responsive blog
TZHealth approached Digital Webbase after having being disappointed with a recent blog
redevelopment by another company which had resulted in their blog losing
visitors and search engine performance.
We were
tasked with reviewing the blog from a UX/UI point of view and consulting on
developing a content and navigation strategy that would better meet the blog
requirements.
Project Overview
Our approach
was to review the existing blog UX/UI (user experience, user interface), design
and Google Analytics to understand what had caused this.
Having
understood the issue, and making recommendations for improvement, we proposed
to evolve the existing blog design and content to improve the user experience
and simplify the journey to content throughout the blog.
Results
By evolving
the blog design, the blog became more customer focused, increasing engagement
all round, which resulted in significant blog performance improvements:- By developing a content structure for the blog, we were also able to develop product templates and define the range of post that TZHealth post so that they are easily recognised by blog visitors.
- We also recommended developing a series of promotional videos that could be used on the blog and as part of a social media strategy and the development of support videos that will be used on YouTube.
DATE
04/27/2015
CATEGORIES
Graphic
Design, Blog Design & Development
CLIENT
TZHealth
RESPONSIVE BLOG DESIGN AND DEVELOPMENT
